One could be called insane for walking out of the biggest game studio in the United States and starting their own company, but that's exactly what I did. Aiming to do things their way and always focusing on the players, I took their years of experience working on AAA games and, after developing many award-winning titles with more than 300 million downloads, decided to take the next big step and bring a new standard of quality, depth, and immersion to PC first-person shooters.